Developing Innovative Strategies



We understand that no business is the same and that every company is unique, with its own set of needs, resources, challenges and vision, therefore,         SW Consultancy treats your company as an individual and provides recommendations and services that are bespoke to your business.


SW Consultancy understand businesses, therefore we know that you may need us for an ongoing period or for a short time.


We can accommodate your requirements and offer you support through the choice of one of our packages.



We take pride in the work that we do for our clients. Whether they are a small start up business or a larger player, SW Consultancy treats all customers as a priority. 

Please refer to our testimonials to hear what some of our clients say about us.


SW Consultancy specialises in marketing, PR and business development. The Consultancy is run by Susan Williamson. She holds a marketing and psychology degree coupled with a digital marketing diploma and a direct marketing diploma. Her experience spans over 22 years, with extensive knowledge across a range of sectors, from publishing, retail, property and fashion. Having worked across global and national brands, as well as helping to launch independent small businesses and start-ups through providing business and marketing guidance, plans and campaigns.


Her professional journey began in publishing with one of the founders of direct marketing, Readers Digest, delivering marketing campaigns for magazines and book sales to your door, long before Amazon was a concept.  Throughout her marketing career her experience has extended to fashion, events and over 16 years in the retail and property sector.

She has developed brand campaigns for shopping centres and supported shop openings for start-ups and national brands. Her event management experience is wide-ranging, from supporting celebrities with their book launches at well known book shops. Fashion shows, beauty events, talent shows leading to children performing in off west end shows, model competitions, charity events, award ceremonies and the list goes on.

SW Consultancy provides support to accomplish business achievements and for you to stand out from your competitors, enabling you to drive awareness and sales. Susan prides herself on having integrity, being trustworthy and focused. 

Her aspiration is to help you achieve yours and provide processes to ensure that your business is an ongoing success.

Her super power is making it her priority to ‘really’ know your business. She provides strategic, marketing for businesses that is sustainable. Susan is an ideas driven, creative problem solver who takes the time to understand your business, your needs, challenges, fears, vision and desires, in order to deliver tangible strategies to accomplish your goals.

Susan is passionate about supporting people to build their business from a start-up or established company, taking your initial ideas and guiding you through the process to implement an infrastructure so that your business works and you deliver strong results. She will journey with you to make what sometimes seems impossible, possible.

As a business woman and a mother of two young children, Susan understand the demands and drive that is required. Through focusing on your business we will achieve success!

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SW Consultancy have an incredible ability to get under the skin of your business. Susan really listens to you, then takes you on a psychological journey for you to view your business in a way that you’ve never considered before, making you take a careful consideration of your current business approaches and makes you realise the opportunities that are available to you.

Wise Owl Learning, Teacher

Gillian Benjamin